![]() Travel is part of the human condition, and people tend to return to their behaviors when a crisis subsides. International tourism saw stronger than expected results in 2022, backed by large pent-up demand and the lifting or relaxation of travel restrictions in a. Pent-up demand is generating this cautious optimism. A recent study from the Kaiser Family Foundation found that many insurers expect health costs to increase this year due to pent-up demand following deferred care, direct costs related to. Investors hoping that pentup demand will fuel a sustained postcoronavirus economic recovery in Europe may end up disappointed.Overall its safe to say there’s significant pent-up demand to travel. Though we’re witnessing short-term survival strategies in terms of flexible rebooking and cancellation policies, don’t expect to see that become the norm in the long-term. For nearly two years, Covid-19 forced airline, hotel and cruise companies to halt operations and essentially close down.As we get closer to recovery, it will be time to pivot again. We’ve seen travel brands shift to messages of inspiration, aspiration and hope. We have seen that consumers have prioritised their travel post-Covid and if one of the cutbacks they make is to travel domestically, then that is beneficial to. Factories in Shanghai are starting to reopen as strict lockdown orders in China’s most populous city, home to the world’s largest port, begin.Right now, most travel brands should be planning for the recovery phase so they’re well-positioned when travel bounces back – because it will be a competitive space. ![]()
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